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The journey started in the early 1900s, among blessed fields in Central Greece, where humble farmers began their first cultivation and olive crop, using for tools their passion and devotion.

A few things have changed ever since. Labrou family, stayed loyal to the heritage that inherited from its ancestors, and continues nowadays with the same passion and devotion (but with constant investments in knowledge and modern equipment) the olive cultivation, emphasizing in quality through a traditional touch.

“Since we are 4th generation olive producers in a land which belongs to us for 150 years, olive is not just a fruit to us. Olive is the Life!” states proudly Mr. P. Lambrou.
And he continues by saying: “The blessed land of Linavates in Fthiotida (Central Greece) provides us with a unique olive in terms of quality and taste. And it is a duty which we inherited from our ancestors to provide this olive as a product to our customers.”

Its proprietary acreages are more than 200.000 m2, placed in Livanates, Arkitsa, and Atalanti (Prefecture of Fthiotida, Central Greece), consist of 5.000 olive trees (1000 Amfissis variety, 4000 Kalamon variety). Olive crop is completed manually every December, where olives are collected in proprietary modern facilities and sold in numerous places all over the Greece (Athens, Thessaloniki, Kalamata, ect).

The blessed land of Fthiotida, due to its climate and soil characteristics, endows the Labrou family’s olives with a luscious taste, reminding feelings and images from Greece!
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